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Tesla's brand loyalty collapsed after Musk backed Trump, data shows

Tesla's customer loyalty declined sharply after CEO Elon Musk endorsed President Donald Trump, according to data from S&P Global Mobility shared exclusively with Reuters.
The peak customer loyalty for Tesla was 73% in June 2024, but it fell to 49.9% last March, just below the industry average.
Analysts stated that Musk's political involvement turned off Tesla's eco-conscious customer base, leading to the decline in loyalty.
Despite the drop in loyalty, Brian Mulberry of Zacks Investment Management remains optimistic about Tesla's long-term earnings from robotaxi operations and self-driving technology licensing.

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Electrek

Lean Left

Tesla consistently led in brand loyalty. Then Elon opened his stupid mouth.

Tesla dropped from industry leader to average brand loyalty levels, losing about a third of its repeat customers, due to Elon Musk's nonsense.

1 hour ago

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Breitbart

Right

Tesla's Brand Loyalty Plummets, Proving Leftists Are the Overwhelming Market for EVs

Tesla, once the automotive industry leader in customer loyalty, has seen its brand loyalty collapse after CEO Elon Musk publicly expressed conservative political values, according to exclusive data from research firm S&P Global Mobility. The post Tesla’s Brand Loyalty Plummets, Proving Leftists Are the Overwhelming Market for EVs appeared first on Breitbart.

5 hours ago·United States

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India Today

Lean Right

Tesla's brand loyalty took a hit after Musk backed Trump as US President: Report

The data shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.

6 hours ago·India

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Business Live

Lean Right

How Tesla’s industry leading brand loyalty took a political plunge

If his robotaxi technology takes off, Musk may not need to contend with declining sales of cars and trucks

6 hours ago·Johannesburg, South Africa

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GB News

Lean Right

Elon Musk triggers Tesla crisis as drivers shun electric car brand with 'unprecedented' drop in demand

Tesla has seen a dramatic decline in interest from its customer base, with new data showing a huge drop in support following Elon Musk's alignment with President Donald Trump

8 hours ago·London, United Kingdom

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