US EditionTesla's brand loyalty collapsed after Musk backed Trump, data shows
UNITED STATES, AUG 4 – Tesla's U.S. customer loyalty rate dropped from 73% in June 2024 to 49.9% in March 2025 after Musk's Trump endorsement, with a modest recovery to 57.4% by May, S&P Global Mobility data shows.
- Tesla's customer loyalty declined sharply after CEO Elon Musk endorsed President Donald Trump, according to data from S&P Global Mobility shared exclusively with Reuters.
- The peak customer loyalty for Tesla was 73% in June 2024, but it fell to 49.9% last March, just below the industry average.
- Analysts stated that Musk's political involvement turned off Tesla's eco-conscious customer base, leading to the decline in loyalty.
- Despite the drop in loyalty, Brian Mulberry of Zacks Investment Management remains optimistic about Tesla's long-term earnings from robotaxi operations and self-driving technology licensing.
24 Articles
24 Articles
Buying a new Tesla by customers who were already on the brand is falling. It coincides with Elon Musk's public involvement, CEO of the company, with Donald Trump's project.
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