US EditionGeorge Clooney Releasing Non-Alcoholic Beer
Crazy Mountain offers a non-alcoholic beer crafted to match traditional lager taste with about 65 calories per can amid a 26% surge in US sales, founders said.
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10 Articles
George Clooney Launches Nonalcoholic Beer Brand
George Clooney, who previously helped turn a tequila brand into a billion-dollar business, is now trying his hand at beer — this time without the alcohol — with a new nonalcoholic beer brand unveiled Monday. The Oscar-winning actor has teamed up with nightlife entrepreneur Rande Gerber — husband of supermodel Cindy Crawford — and real estate developer Mike Meldman to launch Crazy Mountain, a nonalcoholic lager-style beer aimed at people who want…
George Clooney and Rande Gerber Create Crazy Mountain, a 'Healthier' Non-Alcoholic Beer
"We love beer, we just don't always want the effects that come with it," Clooney saidGeorge Clooney, Rande GerberCredit: Monica Schipper/GA/The Hollywood Reporter via Getty, Jamie McCarthy/GettyNEED TO KNOWGeorge Clooney, Rande Gerber and their Casamigos Tequila partner Mike Meldman developed a non-alcoholic beer called Crazy MountainThey say this drink is great for those who want to live a "healthier" lifestyleCrazy Mountain is for anyone who d…
After the success of tequila Casamigos, the actor returns to the drinks business with a lager without alcohol. Two versions are classic and lime and a market...
George Clooney has more than shown his good sense of smell in business beyond his acting career. In 2013, when he was still out of fashion among celebrities to have his own brand of alcoholic beverages, Oceans’ performer Eleven launched along with businessman Rande Gerber — Cindy Crawford’s husband — and Mike Meldman Casamigos, a tequila born from “tequila nights and friends.” The idea had a resounding success. In 2017, the British firm Diageo b…
George Clooney, who had left the liquor business in 1917, returned 'in the saddle' with a non-alcoholic beer called Crazy Mountains. (ANSA)
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