China EV giant BYD reboots Europe operations after strategic stumbles: Reuters

China EV giant BYD reboots Europe operations after strategic stumbles, sources say

China's leading EV maker BYD is overhauling its European operations after strategic missteps including failures to sign up enough dealers and hire executives with local-market knowledge and to offer hybrids in markets resistant to fully electric vehicles, six current and former BYD executives said.

China's BYD to reboot European operations due to strategy mishaps: sources

China's BYD revamps its Europe operations after sluggish EV sales, adding hybrids and hiring local talent, sources reveal.

BYD overhauls European strategy after early missteps in EV expansion

BYD overhauls European strategy after early missteps in EV expansion April 23, 2025 Posted by: Quatro Strategies Categories: China, Europe, EVs & Battery Technology No Comments Subscribe to unlock this insight. START YOUR TRIAL NOWALREADY A MEMBER? .vc_custom_1452662201783{margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;}.vc_custom_153364027…

China's BYD restructures European operations after strategic setbacks

Challenges have included difficulty securing a robust dealer network, hiring executives with deep knowledge of European markets, and failing to offer ...

BYD has discovered the masterful formula to avoid the tariffs that the EU imposed on Chinese electric cars or manufactured in this country last October. And now MG, which is the best-selling Chinese manufacturer in Europe and Spain, would seek to follow in its footsteps. BYD’s formula went on to open a factory of its electric cars in Turkey, a country that, although not part of the EU, does have a Customs Union with this European body, which all…