US EditionExamining The Upfronts Once Again: Why They Still Matter | Radio & Television Business Report
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Examining The Upfronts Once Again: Why They Still Matter | Radio & Television Business Report
Will TV advertising dollars eventually dry up as linear TV viewership erodes? That’s a question MoffettNathanson Senior Analyst Rob Fishman tackles in a fresh investor note, in which he observes, “While the upfronts haven’t suffered the sudden extinction many forecasted, its role has evolved as Connected TV becomes a more prominent piece of advertiser commitments.” As such, the Upfronts “still represent a good barometer of the future of the indu…
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