US EditionEuro consumers happy to ditch US products if hit by tariffs, study finds
- The European Central Bank surveyed 19,000 consumers in March 2025 about their willingness to switch from US products under tariffs in Europe.
- The survey followed US President Trump’s imposition of a 10% tariff on EU goods amid a trade dispute, with tariffs ranging from 5% to 20% considered in the questionnaire.
- Findings indicated a median substitution score of 80 out of 100, reflecting a robust readiness among respondents to choose non-US products regardless of tariff levels or price hikes.
- Around 44% of consumers cited preference as the main motivation to switch, surpassing the 38% who pointed to prices, with only 9% reporting a lack of alternatives as a barrier.
- These findings suggest a significant and possibly lasting shift in European consumer habits away from US products that could deviate from typical price-driven responses to trade tariffs.
15 Articles
15 Articles
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CHRONIQUE. According to a study by the European Central Bank, consumers in the Old Continent are "very eager to buy alternatives to American products or services." A new phenomenon, Isabelle Chaperon, economic journalist at the "World".
Trump's tariffs could spell a long-term shift in how Europeans buy American products
President Donald Trump's tariffs may prompt EU consumers to abandon US brands, an ECB survey said.Andrew Harnik/Getty ImagesA European Central Bank survey shows some Europeans are ready to ditch US products.44% say they prefer to switch away from US brands, regardless of tariff levels.President Donald Trump imposed a 10% tariff baseline on most trading partners, including the EU.As trade tensions simmer between the US and Europe, Europeans aren'…
European boycotts of US goods gather pace
The NewsEuropean boycotts of US goods — though still small — are gathering pace as a result of fury over Washington’s policies. US President Donald Trump has imposed tariffs on the European Union, belittled the continent’s defense efforts, and launched a crackdown against migrants, “causing European consumers to think twice about what’s in their shopping cart” and potentially signaling a “long-term structural shift… away from US products and bra…
Eurozone consumers happy to ditch US products if hit by tariffs, study finds
FRANKFURT: Eurozone consumers are happy to ditch US products if they are hit by tariffs in the course of a tit-for-tat trade war with US President Donald Trump's administration, a European Central Bank survey showed. © New Straits Times Press (M) Bhd
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