US EditionDeveloper Fee Cuts Not Passed on to EU Users, Apple Says
Apple's commissioned study of 41 million EU App Store transactions found 91% of app prices unchanged despite a 10% average fee reduction under the Digital Markets Act.
- On Wednesday, Apple shared an Analysis Group study showing the Digital Markets Act did not lower App Store prices, renewing criticism of European Union tech rules.
- Last year, Apple complied with the DMA by permitting third-party distribution and new terms that cut commissions from 30% to 17% and 15% to 10%, with EU developers gaining access to alternative app stores.
- Analysis Group's transaction review found that across 41 million App Store transactions and 21,000 paid apps, developers kept or raised prices for nine out of 10 products, with average reductions of just 2.5 percent.
- An Apple spokesperson warned that DMA compliance has delayed EU iOS features and said more than 86 percent of commission savings flowed to non-EU developers, harming EU consumers' privacy and security.
- The study comes amid Apple’s wider campaign against the DMA and its gatekeeper designation under the DMA, and Apple published the full study and data on its website.
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Developer fee cuts not passed on to EU users, Apple says
BRUSSELS :Lower developer fees implemented by Apple to comply with European Union tech regulations have not reduced prices for users, the iPhone maker said on Wednesday, renewing its criticism of Europe's efforts to rein in its market power.Last year, in response to the bloc's Digital Markets Act, Apple allow
Apple-Funded Study Finds DMA-Motivated Changes Save Developers Over €20 Million in Commission Fees in Three Months – Pixel Envy
Juli Clover, MacRumors, reports on a new study from Apple’s best professional friends: Apple today shared a study commissioned from Analysis Group [PDF] that looks at App Store pricing changes before and after reduced fees took effect in the EU in March 2024 under the Digital Markets Act (DMA). The report shows that the DMA has not resulted in lower prices for consumers. This study has not yet appeared on Apple’s Newsroom page or its Developer …
Apple Study Finds Mandated Fee Reductions Never Reached European Consumers
Apple said Wednesday that European Union developers pocketed the savings from mandated commission reductions rather than lowering prices for consumers. The iPhone maker commissioned Analysis Group to study pricing behavior [PDF] after the Digital Markets Act forced Apple to cut its App Store fees fr...
Apple Uses An App Store Study To Show The EU Failed To Reduce App Pricing
Apple has presented solid evidence on how the EU's Digital Markets Act (DMA), which was designed to spur competition, has failed to bring down app pricing and subscription costs, proving the futility of the disruptive yet seemingly ineffective piece of legislation. Apple cites a study that shows "commission savings as a result of the DMA have not led to price decreases for customers and overwhelmingly flowed to developers outside the EU" Apple i…
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