US EditionEU Probes Mars Takeover of Pringles Maker Kellanova
- The European Union has started an antitrust investigation into Mars' acquisition of Kellanova due to price concerns for consumers.
- The European Commission's preliminary assessment showed that the purchase could enhance Mars' bargaining power with retailers in the EU.
- The investigation will evaluate how the acquisition might impact product pricing and consumer costs.
- The EU emphasized the importance of ensuring that this acquisition does not increase grocery costs amid already high food prices in Europe.
83 Articles
83 Articles
Mars'US $36bil Kellanova deal gets US antitrust approval as EU opens investigation
BRUSSELS: Candy maker Mars’ takeover of Pringles maker Kellanova was cleared by US antitrust regulators on Wednesday, but their EU counterparts opened a full-scale investigation into the US$36 billion deal, saying it could lead to price hikes. © New Straits Times Press (M) Bhd
Berliner Morgenpost
People love chips. As one of the most popular brands, Pringles is now changing hands. The EU Commission is alarmed.
Mars' Pending Acquisition of Kellanova Clears FTC Antitrust Review
MCLEAN, Va. & CHICAGO -- Mars, Incorporated, a family-owned, global leader in pet care, snacking and food, and Kellanova (NYSE: K), a leader in global snacking, international cereal and noodles and North America frozen foods, today announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Mars’ pending acquisition of Kellanova.
Two mega companies in the food industry want to become one. But the acquisition of Kellanova by Mars could make several products in the supermarket more expensive.
The food giant Mars is targeting the snack producer Kellanova. EU competition guardians are alarmed.
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