Escaping the race to the bottom in mattress sales - Furniture Today
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Escaping the race to the bottom in mattress sales - Furniture Today
ORLANDO, Fla. — Mike Magnuson came to this year’s Bedding Conference with a stark warning for mattress retailers and manufacturers: The mattress category is sliding into full-scale commoditization, and without tangible differentiators, premium brands may not survive. The founder and CEO of GoodBed.com highlighted the growing challenges mattress makers and retailers face in a price-driven, digitally growing marketplace. “Amazon is now the largest…
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