US EditionEP 209 - Rewriting the Rules: AI, Search, and the Future of Local
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EP 209 - Rewriting the Rules: AI, Search, and the Future of Local
AI is transforming local search—and not always in helpful ways. Long-time local expert Adam Dorfman breaks down what’s changing with Google’s AI Overviews, why clicks are fading, and what still matters for visibility today. Reviews, schema, and smart strategy lead the way.
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