US EditionEP 206 - Google's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy Krum
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EP 206 - Google's Power Grab: AI Journeys, Monetized Moments, & the End of SEO as We Know It with Cindy Krum
Welcome to our new sponsor, GatherUp. Be sure to check out their upcoming AmpUp Virtual Conference. May 13th-15th, 2025The Podcast DeetsIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based index…
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