Entertainment-driven wine tourism - Wineland Media
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Entertainment-driven wine tourism - Wineland Media
Wine tourism is no longer just about attracting wine enthusiasts. These days, visitors are interested in having a good time and enjoying destination-based experiences in addition to traditional wine tastings. A recent webinar hosted by the Great Wine Capitals network offered insights on this evolving landscape of entertainment-driven wine tourism from Australia and New Zealand. Tasting Room transformation Since it has become recognised that wi…
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