US EditionEngland set for first shirt sponsor shake-up in 30 years
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England set for first shirt sponsor shake-up in 30 years
The winds of change are blowing through English rugby. And the message from the RFU is clear: tradition is taking a back seat to big business. Back in 2020, telecoms giant O2 renewed their long-standing deal with the RFU — a five-year agreement that took their iconic partnership with England Rugby into its third decade. O2’s logo stayed front and centre on the shirts of both the men’s and women’s teams, and they committed to equal funding across…
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