Investec Champions Cup Lands Emirates Deal

Investec Champions Cup lands Emirates deal

Investec Champions Cup governing body EPCR have landed Emirates Airlines as their newest principal sponsor. The deal will see the airline become a European Professional Club Rugby premium partner and official airline partner for both of the European club competitions organised by the body. It comes amid rumours that chief commercial officer Francois Vergnol is heading for the exit door in what is the latest in a series of high-profile C-Suite ex…

You can still upgrade to Emirates first class without elite status

In May we reported that Emirates was no longer allowing members to use Emirates miles to book first class awards unless they had elite status. Separately, we reported that you can still book Emirates first class with Qantas or Air Canada miles. The thing we didn’t know for certain was whether it was still possible to book a business class flight with Emirates miles, and then use miles to upgrade to first class. The answer is yes! On May 31 my wi…

Emirates expands in rugby with multi-year EPCR deal

The European Professional Club Rugby (EPCR) club competition organizing body has today unveiled a major multi-year partnership with Dubai-based airline Emirates.

Emirates Signs Multi-Year Official Airline Partner Deal with European Rugby

Emirates has signed a multi-year partnership with European Professional Club Rugby (EPCR), making it the Premium Partner and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup.  Adnan Kazim, Deputy President & Chief Commercial Officer at Emirates: “Emirates is proud of our deep roots in rugby, and partnering with European Professional Club Rugby was a natural next step for us showcase the brand and drive engagement wit…