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X Reports 11 Million EU User Losses in Six Months Under Musk's Leadership

  • X, the social media platform owned by Elon Musk, lost around 11 million users in the European Union over the past five months, primarily between October 2024 and March 2025.
  • This decline followed Musk's acquisition of Twitter in October 2022 and its rebranding as X, amid controversies and a significant user drop throughout Europe and the UK.
  • Countries with the largest losses include France, which lost 2.7 million users, followed by Poland, Germany, and Spain with losses ranging from 1 million to 1.8 million users.
  • Elon Musk stated that X currently has around 600 million users engaging with the platform each month worldwide, despite a notable 15% reduction in usage across Europe and a more than 10.5% decrease in the EU user population since August 2024.
  • The user loss suggests challenges for X’s advertising revenue and brand safety, although the company is investing in moderation and advertiser education to address these issues.
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BizToc broke the news in on Monday, April 28, 2025.
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