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Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan – Beet.TV
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Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan – Beet.TV
RANCHO PALOS VERDES, CA – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI are converging to make advertising more relevant, immersive and effective. Argyila…
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