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Electronic Arts Selects GroupM as Media AOR

Summary by Adweek

Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review...

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Electronic Arts Selects GroupM as Media AOR

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Adweek broke the news in 20 hours ago on Monday, March 3, 2025.

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Electronic Arts Selects GroupM as Media AOR

2 Articles

2 Articles

Electronic Arts Selects GroupM as Media AOR

Electronic Arts Selects GroupM as Media AOR

Buy NHL 25 - Electronic Arts

Buy NHL 25 - Electronic Arts

Coverage Details

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