Published 13 days ago • loading... • Updated 11 days ago

Radio’s Reach Remains Strong as Digital Audio & Podcasts Grow

Summary by Radio Ink

Edison Research has revealed results of the Infinite Dial 2025 and while podcasting was the report's shiny star, AM/FM radio continued its consistent - and ubiquitous - performance as streaming and digital audio usage is ingrained into daily life.

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FranchiseWire

The Rise of Podcasting in Franchising

Why More Franchisors and Franchisees Are Turning to Podcasting for Branding, Storytelling, and Growth More franchisors, franchisees, suppliers and brokers are launching successful podcasts and connecting with new audiences. People ask me frequently: has podcasting peaked? My answer: No. And, is it too late to start a podcast? My answer: also No. In podcasting’s 20-plus-year history — and my 16 years in the industry — I’ve seen trends come and g…

11 days ago

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Radio World

Kool FM Powers Up With Aqua

Radio World Buyer’s Guide articles are intended to help readers understand why their colleagues chose particular products to solve various technical situations. This month’s articles focus on transmitters. The combination of WRTH(LP) in Greenville, S.C., and translator W299BO(FM) in Berea goes by the moniker “Kool FM 101.5 and 107.7.” Together they serve an audience of listeners age 50+ in upstate South Carolina. Owned by Quality Radio Partners…

12 days ago

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podnews.net

Podcasts hit the mainstream

Sponsored by CoHost's analytics. Podcasters need better analytics. Discover where downloads are coming from, how listeners are resonating, and who your audience is with CoHost. Sign up today for a free trial. For the first time, The Infinite Dial from Edison Research has reported that over 50% of Americans are consuming podcasts each month. The research, now in its 27th year, shows that podcasts are consumed by 55% of Americans aged 12+. The stu…

12 days ago

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Radio Ink

Radio’s Reach Remains Strong as Digital Audio & Podcasts Grow

12 days ago

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Insideradio.com

Edison’s Infinite Dial Shows Growing Role Digital Audio Is Playing.

Broadcast AM/FM radio continues to hold the biggest share of in-car audio consumption, while consumption of online audio and podcasting continue to reach new heights. Those are some of the findings in The Infinite Dial, the annual report on the…

13 days ago

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RadioInsight

Edison Research Releases 2025 Infinite Dial Study

The percentage of Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial® 2025, released by Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media. This latest installment is part of the longest-running annual survey of digital media consumption in the United States. Now in its 27th year, The Infinite Dial is widely recognized as a trusted industry benchmark for media consumption h…

13 days ago

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