Edelman appoints Sushant Vithaldas and Rithan Vijaya to lead creator marketing across APAC

Edelman names Sushant H Vithaldas as Head of Creator Marketing for India

Communications firm Edelman has appointed Sushant H Vithaldas as Head of Creator Marketing for India. Vithaldas announced the appointment in a LinkedIn post, where he outlined his experience across marketing, communications, digital media, content and creator-led marketing. In his new role, he will lead creator marketing operations for Edelman in India, focusing on the growing role of creators in brand communications and marketing strategies. Sh…

Edelman appoints Sushant Vithaldas and Rithan Vijaya to lead creator marketing across APAC

Edelman has appointed two new Creator Marketing leads in Asia Pacific, further strengthening its regional capabilities as part of the firm’s global commitment to creator-led marketing. The appointments follow the recent naming of Kenny Gold as Edelman’s first-ever Global Chief Creator Officer, underscoring the firm’s continued investment in scaling its integrated creator offering worldwide.