US EditionE-Commerce: Temu Invades Morocco, but at What Price?
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By Hajar Ben Hosain Launched in April 2024, the Chinese e-commerce platform Temu is making a remarkable entry into the Moroccan market. With a bold strategy combining ultra-competitive prices, free logistics and viral marketing, Temu is shaking online trade codes in Morocco, illustrating the challenges and transformations of e-commerce on a global scale. ... This article E-commerce: Temu invades Morocco, but at what price? appeared first on Dipl…
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