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Jeans Ads Spark Controversy

NEW SOUTH WALES, AUSTRALIA, JUL 31 – Dunkin's ad referencing genetics sparked debate over racial and social implications following American Eagle's campaign accused of eugenicist undertones, with mixed public reactions online.

  • Releasing a 30-second spot earlier this week, Dunkin’ mocked American Eagle’s viral ‘Sydney Sweeney Has Great Jeans’ campaign, starring Gavin Casalegno and promoting its Golden Hour Refresher.
  • Amid summer fashion campaigns, AE’s denim spot launched last week and sparked debate over its messaging, with critics linking the ‘genes’ pun to eugenicist ideals.
  • Facing criticism online, Dunkin’s ad faced backlash on TikTok for mentioning “genetics”, with commenters linking it to white beauty standards and ‘desirable genetics’.
  • Amid mounting critiques, Steven Cheung called the debate ‘Cancel culture run amok’ on X, while Dunkin’ has remained silent and did not publicly respond to criticism.
  • Despite the uproar, Sydney Sweeney remains silent as she prepares to star in Americana on August 15, Eden on August 22, and the biopic Christy, part of AE’s fall campaign.
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Lean Left

Blue eyes, blonde hair: The fashion brand American Apparel praises the »good genes« of actress Sidney Sweeney in a commercial. Behind the provocation is a political strategy.

·Germany
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Newsweek broke the news in United States on Thursday, July 31, 2025.
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