Jeans Ads Spark Controversy
NEW SOUTH WALES, AUSTRALIA, JUL 31 – Dunkin's ad referencing genetics sparked debate over racial and social implications following American Eagle's campaign accused of eugenicist undertones, with mixed public reactions online.
- Releasing a 30-second spot earlier this week, Dunkin’ mocked American Eagle’s viral ‘Sydney Sweeney Has Great Jeans’ campaign, starring Gavin Casalegno and promoting its Golden Hour Refresher.
- Amid summer fashion campaigns, AE’s denim spot launched last week and sparked debate over its messaging, with critics linking the ‘genes’ pun to eugenicist ideals.
- Facing criticism online, Dunkin’s ad faced backlash on TikTok for mentioning “genetics”, with commenters linking it to white beauty standards and ‘desirable genetics’.
- Amid mounting critiques, Steven Cheung called the debate ‘Cancel culture run amok’ on X, while Dunkin’ has remained silent and did not publicly respond to criticism.
- Despite the uproar, Sydney Sweeney remains silent as she prepares to star in Americana on August 15, Eden on August 22, and the biopic Christy, part of AE’s fall campaign.
14 Articles
14 Articles


Jeans ads spark controversy
NEW YORK — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,” the…


Commentary: Sydney Sweeney’s jeans pun is not a ‘Nazi dog whistle,’ but that DHS campaign? It might be
Thanks to a lazy pun that's as uninspired as the jeans it's meant to sell, a series of American Eagle Outfitters ads starring 27-year-old actor Sydney Sweeney have sparked a culture war.
Dunkin' Now on the Leftist Boycott List After Its Own 'Genetics' Ad
And to think, I was aggravated with Dunkin’ from dropping the “Donuts” from its name.” As with all people who hail from the Northeast, where it’s essentially our go-to for […] The post Dunkin' Now on the Leftist Boycott List After Its Own 'Genetics' Ad appeared first on The Western Journal.
Blue eyes, blonde hair: The fashion brand American Apparel praises the »good genes« of actress Sidney Sweeney in a commercial. Behind the provocation is a political strategy.
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