Duke Cannon sponsors Iowa mascot during March Madness - Brand Innovators

Duke Cannon sponsors Iowa mascot during March Madness - Brand Innovators

Grooming goods brand Duke Cannon is sponsoring the student that wears the Iowa State University mascot suit during March Madness college basketball tournament. The deal is the first-ever, un-NIL deal. This campaign is part of Duke Cannon’s larger brand refresh with new packaging and that is centered around how consumers can “Earn Your Clean.”  The effort includes humorous vintage looking TV, digital and social videos featuring the Cy the Cardina…