M&S shoppers 'queue outside stores' for £8.50 Dubai-style chocolate - The Mirror

M&S shoppers 'queue outside stores' for £8.50 Dubai-style chocolate - The Mirror

The trend continues with Marks and Spencer's version of the viral chocolate - and fans keen to try the treat while stock lasts

The bougie foods causing international shortages

"The meteoric rise of Dubai chocolate has triggered a global pistachio supply crunch," said the Financial Times.The luxury chocolate stuffed with pistachio cream was a "modest hit" when Emirati chocolatier FIX launched it in 2021. But a video posted on TikTok in December 2023 – now viewed more than 120 million times – turned it into a "global sensation".The "worldwide craze" has predictably led to a "worldwide shortage", sending the price of pis…

Dubai chocolate craze causes global pistachio shortage and scams

The rave Dubai chocolate trends has sent the confectionery industry and consumers into a spin as they try to cash in on and get a taste of the latest chocolate trend

Launched in 2021, Dubai Chocolate went viral in late 2023. And demand for matcha, the Japanese tea, is putting pressure on manufacturers. Japanese matcha could be replaced by cheaper versions from China. Food trends are turning the world economy upside down. Dubai Chocolate, for example, led to a global shortage of pistachios in just a few years. Launched in 2021, Dubai Chocolate – a product with pistachio cream, kataifi and tahini coated in mil…

The meteoric rise of chocolate from Dubai triggered a crisis in the global supply of pistachios, aggravating the global shortage of green walnuts and causing their prices to skyrocket. Read more (04/22/2025)

An internet trend in the form of popular Dubai chocolate, which originated on the social network TikTok, is causing a shortage of pistachios on international markets, writes The Guardian.