Drinks groups mount fightback as alcohol faces ‘tobacco moment’

Drinks groups mount fightback as alcohol faces ‘tobacco moment’

Beer, wine and spirits companies debate how best to counter public health groundswell against drinking

The Future of Alcohol: Strategies to Help Brands Diversify

A range of challenges loom for the future of alcohol. Alcoholic drinks are going out of fashion with young consumers, such as the sober curious Gen Zers, who are recognising how they compromise sleep, cause mortality, and overburden health services. These alcohol moderation trends are reshaping the way we view drinking, as the rise of low/no alcohol gains momentum. Climate change and a heightened focus on sustainability are further challenging t…