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Dr Martens: Footwear Group Sees Profits Slide but on Track for Return to Growth

  • On June 5, 2025, Dr Martens shares surged over 21% after the company announced plans to return to profit this year amid cost-cutting efforts.
  • The profit rebound follows a challenging year ending March 30, with pre-tax profits dropping from £93 million to £8.8 million due to falling sales and a difficult UK market.
  • New CEO Ije Nwokorie, appointed January 6, 2025, said the group stabilized by refocusing marketing, growing US direct-to-consumer sales, and reducing discounting.
  • Dr Martens expects underlying profit to rise significantly in the financial year ahead, aiming to cut discounting across key US and European markets while monitoring tariff impacts closely.
  • The outlook remains cautious amid macroeconomic uncertainty, but management prioritizes operational discipline and cost control to support sustainable, profitable growth globally.
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Dr Martens seeks more stability after new profit slide

British iconic bootmaker Dr Martens on Thursday announced another sharp drop in annual profits, as it looks to build on recent stability under its new chief executive.

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Drapers broke the news in on Thursday, June 5, 2025.
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