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Domino’s reveals new logo, jingle from country star Shaboozey
Domino's unveils its first jingle by five-time Grammy nominee Shaboozey amid a brand refresh aiming to sustain growth across 21,000 stores in 90 markets.
- On Wednesday, Domino's announced new branding and its first jingle from five-time Grammy nominated country star Shaboozey, marking its first refresh in 13 years.
- The company framed the change as a way to maintain growth and attract new customers, with Kate Trumbull saying `Most companies rebrand themselves when they're struggling, but after years of category-defying growth, this refresh is about continuing to push to be the best version of ourselves.`
- The redesign includes colorful boxes, black and metallic gold Handmade Pan and Parmesan Stuffed Crust boxes, plus a 'Dommmino's' trademark update to echo an ad's 'mmm' hook.
- The rollout will span the next few months in the United States and multiple international markets, reaching more than 21,000 stores across 90 markets globally.
- Domino's said the brand drew on its past and present, transforming those influences to better reach current and future pizza lovers since its 1960 founding in Ypsilanti, Michigan.
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Domino’s reveals new logo, jingle from country star Shaboozey
Domino's refreshes its brand with a new logo and jingle by Shaboozey, marking its first rebrand in 13 years.
·Spokane, United States
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Domino’s puts the ‘mmm’ in pizza - Brand Innovators
Domino’s has implemented its first brand refresh in 13 years, with a new design that includes bolder colors, a bespoke font and new packaging that highlights the brand’s distinctive logo. The brand refresh also includes a new audio trademark (or, as the brand calls it, a “Cravemark”) and jingle that emphasizes the “mmm” sound within the company’s name. The jingle and audio signature are voiced by country music singer Shaboozey. The new look an…
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Leaning Left2Leaning Right0Center19Last UpdatedBias Distribution90% Center
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