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Dollar General CEO warns consumers are cash-strapped, and says 2025 won’t be better

  • Dollar General CEO Todd Vasos stated that inflation is negatively affecting customers, who struggle with basic costs, citing that some have had to sacrifice on necessities.
  • Vasos indicated that no improvement in the macroeconomic environment is expected in 2025, especially for the core customer.
  • During the period, Dollar General experienced a 1.1% decline in customer traffic due to ongoing financial pressures on consumers.
  • Vasos mentioned that uncertainty is partly due to the potential impact of tariffs from President Donald Trump on consumers.
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By Nathaniel Meyersohn, CNN The economic situation for low-income Americans has worsened in the past year, and more and more shoppers are going without basic necessities. That's the troubling message from Dollar General, which sells inexpensive items and is therefore considered a proxy for the health of low- and middle-income shoppers. Dollar General's "core customers" earn less than $40,000 a year, and the chain has more than 20,000 stores, mos…

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Quartz broke the news in United States on Thursday, March 13, 2025.
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