US EditionAmerican Eagle Under Fire for Sydney Sweeney's 'Great Jeans' Campaign
- Sydney Sweeney and American Eagle released a 'Great Jeans' ad in July 2025 that sparked backlash over racial and eugenics connotations online.
- The controversy arose because the ad's pun on 'genes' and focus on Sweeney's blonde hair and blue eyes echoed historic white supremacy themes.
- The campaign included a jean line designed by Sweeney, with proceeds benefiting the domestic violence support group Crisis Text Line.
- Advertising expert Robin Landa warned the pun is tone-deaf and risks normalizing exclusionary beliefs, while American Eagle's stock rose nearly 17% since the ad's debut.
- The ad intensified debates on racism and eugenics, though some defended Sweeney and called the backlash an overreaction; American Eagle stood by the campaign.
260 Articles
260 Articles
Professor reacts to Ted Cruz’s comments about American Eagle, Sydney Sweeney debate
Author and clinical professor of marketing Marcus Collins joins MJ Lee on “Early Start” to weigh in on the backlash American Eagle is receiving following its advertising campaign with actress Sydney Sweeney.
The internet has been captivated for a week by a series of commercials featuring popular actress Sydney Sweeney (27). The videos are supposed to promote jeans, but critics say they focus mainly on her breasts and contain a Nazi message. Others see it as the end of "woke" advertising and applaud it. What's going on here?
The actress is the protagonist of the American Eagle commercial that focuses on Western beauty canons and has raised many controversy in the U.S.
It's a TV commercial from the 1980s aimed specifically at a male audience. The blonde American actress Sydney Sweeney is doing something on a car, showing her breasts here and her backside there. Not only that, but it also angered some critics. She plays with the pronunciation of the words genes and jeans. The latter is the same in English (genes/jeans). The campaign by the American clothing manufacturer American Eagle with the slogan "Sydney Sw…
Actress Sydney Sweeney's latest ad campaign has been criticized as racist. Despite the controversy, Sweeney's popularity is at an all-time high and shows no signs of slowing down.
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