Does the age of wellness signal the beginning of the end for the on-premise? Or the start of the era of positive drinking?

Does the age of wellness signal the beginning of the end for the on-premise? Or the start of the era of positive drinking?

Viewing wellness as a threat to the On Premise misses the bigger picture. Charlie Mitchell, Head of Insights and Consumer Research, explores how the rise of wellbeing culture can actually empower the sector — ushering in a new era of mindful, meaningful, and positive drinking experiences.