US EditionDo PR–media relationships still matter?
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Do PR–media relationships still matter?
Journalists and PR pros say yes, but no one has time for coffee chats and slow follow-ups. Knowing a reporter or texting them occasionally isn’t enough to get your story in a small-town paper, let alone the New York Times. So what’s the real value of having a relationship with a reporter? Journalists need PR teams more than ever. [RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communic…
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