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Disney sues Hong Kong company it says is selling illegal Mickey Mouse jewelry

  • The Walt Disney Co. filed a lawsuit against a Hong Kong jewelry company, claiming it sells illegal Mickey Mouse jewelry, specifically rings, necklaces, and earrings from Satéur's 'Mickey 1928 Collection'.
  • Disney states that the jewelry violates its trademark rights, seeking to protect customers from being misled into thinking it is official merchandise.
  • Although Mickey Mouse entered the public domain last year, Disney still holds trademark rights that prevent unauthorized uses that imply official association.
  • Disney aims to protect its intellectual property and ensure consumers are not confused by unauthorized merchandise featuring Mickey Mouse.
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Disney sues Hong Kong company it says is selling illegal Mickey Mouse jewelry

The Walt Disney Co. is suing a Hong Kong jewelry company it accuses of selling illegal Mickey Mouse jewelry.

·United States
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According to Disney, marketing and branding of rings, necklaces and earrings from the Mickey 1928 Collection violate its trademark rights. The company alleges that the Hong Kong manufacturer intentionally misleads consumers by forcing them to consider these products to be official Disney products.The lawsuit states that Satéur is “trying to present Mickey Mouse as its own brand identifier for jewelry products and seeks to capitalize on recogniti…

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The Independent broke the news in London, United Kingdom on Wednesday, July 16, 2025.
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