Disney Upfront Has Growth in Sports and Streaming, Overall Volume 'Consistent'

Disney Wraps Upfront With Sports Advertising Near $4B, Overall Volume Flat

Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consisted with the year before despite increased sales in sports and streaming. As the company continues to deepen its streaming commitments amid the acceleration of ad-supported inventory available globally across the marketplace, streaming volume was up and accounted for more than 40% of total upfront volume, consistent with the year prior, it said of its annual…

Disney Upfront Has Growth in Sports and Streaming, Overall Volume 'Consistent'

Sports advertising volume across linear and addressable reached nearly $4 billion, per Disney

Disney Says Upfront Volume is Flat Despite Surge in Sports Ads

Disney said overall volume of ad commitments to its upfront sales effort was flat, despite surges in spending on sports and streaming

Cynopsis 07/30/25: Disney reports Upfront results

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Disney says it has completed its 2025-2026 Upfronts with streaming accounting for more than 40% of total volume and sports advertising nearing $4B

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Disney Nets $4B in Sports Ads with Double-Digit Growth in 2025 Upfronts

In the high-stakes world of television advertising, Walt Disney Co. has wrapped its 2025 upfront negotiations with a performance that underscores the shifting dynamics of media buying, particularly in sports and streaming. According to recent reports, Disney secured commitments that highlight robust demand for its sports properties, amounting to nearly $4 billion in sports-related advertising across linear and addressable platforms. This figure …