Disney+ and Hulu Are Raising Their Prices, Effective Today
The fourth U.S. increase in four years lifts ad-free plans by about $2 a month, while ad-supported tiers rise by 50 cents.
- On Wednesday, September 23, 2026, Disney raised prices for Disney+ and Hulu streaming services, effective immediately for new subscribers according to Bloomberg.
- The latest hikes mark the fourth time in four years the Mouse House has increased U.S. rates, following previous adjustments in October 2024 and October 2023.
- Ad-Free "Premium" plans rose $2.50 to $21.49 monthly , while ad-supported tiers increased 50 cents to $12.49 .
- The Disney+/Hulu Premium Bundle at $21.99 now costs nearly half as much as individual subscriptions, encouraging users to consolidate rather than maintain separate plans.
- Existing customers will see the new pricing on their next monthly bill, continuing a broader trend of rising streaming costs across the industry.
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24 Articles
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Disney+ and Hulu Are Raising Their Prices, Effective Today
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Disney Hikes Price Of Disney+ and Hulu Streaming Plans
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