Huge F1 Sponsorship Deal to Begin with Spectacular Las Vegas GP Debut

Disney and Formula 1 Collaboration will Launch at Las Vegas Grand Prix

Disney and Formula 1’s “Fuel the Magic” campaign will launch with a show and more at the Las Vegas Grand Prix event next month.Las Vegas Grand PrixAs announced back in May, The Walt Disney Company and Formula 1 are collaborating to bring Mickey and his friends into the exciting world of racing. It will include experiences, content, and merchandise around the globe.And now, the company has shared that this collaboration launches next month at the…

Disney and Formula 1 Announce "Fuel the Magic" Partnership for Las Vegas Grand Prix

Disney and Formula 1 to “Fuel the Magic” at Las Vegas Grand Prix Disney and Formula 1 are teaming up for a one-of-a-kind celebration at this year’s Las Vegas Grand Prix. The new initiative, “Fuel the Magic,” will blend Disney storytelling with the high-speed action of F1, kicking off a multi-year partnership. The collaboration will […]

Disney and Formula 1 to Launch Major Collaboration at Las Vegas Grand Prix

Disney and Formula 1 have announced that their global collaboration will officially begin at the Las Vegas Grand Prix this November. The partnership, first revealed in May, aims to combine Formula 1’s high-speed racing atmosphere with Disney’s world-famous storytelling and entertainment. During the Grand Prix, Disney characters including Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy and Pluto will make appearances throughout the eve…

Huge F1 sponsorship deal to begin with spectacular Las Vegas GP debut

With F1 having announced a new partnership with entertainment giants Disney earlier this year, the collaboration will begin in Las Vegas.

Disney (NYSE: DIS) and F1 to launch 'Fuel the Magic' at Vegas GP; merch debuts Nov. 8

Kickoff includes a Mickey-led Bellagio fountain show. Merch opens Nov. 8 at the F1 Las Vegas Hub at The Venetian; U.S. broadcast is Nov. 22 on ESPN.