What Is Infinity Vision? Disney Announces New Movie Format at CinemaCon with 'Avengers' Stars Chris Evans & Robert Downey Jr.

Disney Makes Enemies to Save Avengers: "Infinity Vision" Insults IMAX and Theater Owners

CinemaCon 2026 was a disaster for Disney, but not everyone is saying so just yet… On Thursday, The Walt Disney Company announced a brand new “certification” process for premium screens that just so happens to coincide with the release of Marvel’s Avengers Doomsday. Disney’s newly announced Infinity Vision looks far less like innovation and far more like branding camouflage for a problem the studio created itself. By Disney’s own description, Inf…

What Is Infinity Vision? Disney Announces New Movie Format at CinemaCon with 'Avengers' Stars Chris Evans & Robert Downey Jr.

Chris Evans and Robert Downey Jr. stepped out to promote their new movie Avengers: Doomsday at CinemaCon! The guys, who are returning to Marvel after both making exits, joined execs at the Disney panel on Thursday (April 16) at The Dolby Colosseum at Caesars Palace in Las Vegas. During the ...

What Is Infinity Vision? Disney Announces New Movie Format at CinemaCon with ‘Avengers’ Stars Chris Evans & Robert Downey Jr. | Just Jared: Celebrity News and Gossip

Chris Evans and Robert Downey Jr. stepped out to promote their new movie Avengers: Doomsday at CinemaCon! The guys, who are returning to Marvel after both making exits, joined execs at the Disney panel on Thursday (April 16) at The Dolby Colosseum at Caesars Palace in Las Vegas. During the panel, movie theater owners were treated to a new trailer that was shown exclusively for the in-person audience. Avengers: Doomsday is not being shown in IMAX…

Disney Announces 'Infinity Vision' Theatrical Experience

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon.

Disney’s New Imax Competitor Has 1 Major Issue

(Image Credits: Marvel Studios) At CinemaCon 2026, Disney unveiled what it’s calling a new moviegoing experience, looking to provide fans with the best way to watch the upcoming Avengers: Doomsday and more. There’s one major issue with the announcement, though, that underscores a problem the company may end up having. What is Disney’s new IMAX competitor? At CinemaCon, Disney announced the unveiling of what it calls “Infinity Vision.” To put it …

Disney's New IMAX Competitor Infinity Vision Raises Some Serious Questions

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.