Disney's DRAX Forges Partnership with Amazon DSP

Disney Plans Virtual ‘Concession Stand,’ ‘Storefronts’ for Disney+, Hulu, ESPN Streamers

Disney plans to launch virtual 'concession stands' and 'storefronts' for streaming services like Hulu, Disney+ and ESPN that will allow users to shop

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

Disney's DRAX forges partnership with Amazon DSP

(Courtesy image) The Walt Disney Company and Amazon’s advertising businesses have forged a partnership that will allow brands to gain access to Disney’s premium inventory across its connected TV platforms. The pact will see Disney’s Real-Time Ad Exchange, or DRAX, integrated with Amazon’s Demand-Side Platform (Amazon DSP). From there, brands can purchase inventory against Disney’s streaming services like the flagship Disney Plus, sports-focused …

Disney, Amazon Ink Deal to Expand Advertising Partnership

As media buyers and advertisers gather in Cannes Lions, Disney and Amazon are unveiling a new pact aimed at improving ad targeting for streaming TV.

Disney and Amazon Make a Deal to Improve Targeted Advertising on Streaming Platforms - WDW News Today

Disney and Amazon have struck a deal to expand their advertising partnership on streaming services.Disney+ and Amazon Advertising DealDisney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+, Hulu, and ESPN+. The advertisers, using Amazon’s DSP, will have improved tools for targeting viewers with ads they might be interested in. For example, a pet food supp…

Disney and Amazon partner to let media buyers using Amazon's DSP have better tools to target consumers on ad-tier programming across Disney+, Hulu, and ESPN+

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