Disney Adds Amazon to Its DRAX Partnership Roster

Disney adds Amazon to its DRAX partnership roster

Amazon and Disney have struck a partnership at Cannes Lions bringing Amazon DSP to Disney's ad exchange DRAX.

Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce”

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be able to gain data from both companies that will make targeting more precis…

Disney, Amazon in Pact to Widen Connected-TV Impressions for Advertisers

Disney, Amazon in Pact to Widen Connected-TV Impressions for Advertisers

Disney inventory to become available on Amazon DSP

Amazon DSP gains direct access to Disney's premium streaming inventory through Real-Time Ad Exchange. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.