US EditionNike and Skims Reportedly Push Back Launch of Joint Brand
- Nike and Skims planned to launch their joint NikeSkims activewear line in spring 2025 but have pushed it back with no new date set.
- Production delays, described as internal and not supplier-related, caused the postponement despite strong commitment from both brands and key leadership changes.
- Nike faces persistent challenges including declining brand heat, reduced online searches, double-digit drops in U.S. direct-to-consumer credit card transactions, and tariff-related margin pressures.
- Analyst Tom Nikic noted near-term difficulties but expressed optimism the worst phase may be ending, while a retail officer highlighted strong early customer response to recent merchandising changes.
- Nike expects the delayed NikeSkims launch this year to drive sales growth as it continues cleaning inventory and rebalancing portfolios amid efforts to stabilize its business.
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The IndependentReposted by 
The Independent (US)
The Independent (US)Nike delays Skims launch with Kim Kardashian indefinitely
The new fitness brand was announced in February and is expected to include training apparel, footwear and accessories
·London, United Kingdom
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The grand debut of NikeSKIMS, the expected collaboration between Nike and Kim Kardashian's Skims brand, will have to wait a bit longer. According to an original report, the planned launch this spring in select stores in the United States and online has been postponed.This partnership, first announced in February, is part of Nike's new CEO Elliott Hill's strategy to revitalize the brand and expand its product offer.A look at NikeSKIMSThe new line…
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