US EditionDirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream – Beet.TV
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DirecTV’s Matt Van Houten: There’s No Stopping Pause Ads From Going Mainstream – Beet.TV
CANNES – DirecTV is betting that Pause Ads — those advertisements that appear when viewers pause their content — will soon become as common as traditional commercial breaks. “Pause Ads… are going to be mainstream very soon,” Matt Van Houten, SVP of Ad Sales at DirecTV, told Beet.TV contributor David Kaplan at the Cannes Lions International Festival of Creativity. “HERO and carousel and commerce formats will be [also be ] much more mainstream ver…
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