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Direct attribution vs verbosity: Lessons from PD on why ‘he said’ is enough

Summary by Media Observer Newsletter
The People Daily’s recent coverage of Treasury Cabinet Secretary John Mbadi’s remarks in Homa Bay provided a useful reminder of why straightforward attribution is essential in good journalism — and what happens when reporters stray into editorialising. In a story titled, “Mbadi issues strong warning to Homa Bay over support for President Ruto” PD went beyond simply reporting what the CS said; the reporter leaned into it. Phrases like “a pointed …
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Media Observer newsletter broke the news in on Tuesday, June 3, 2025.
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