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Digital Envoy’s Charlie Johnson: IP Addresses Are Like ‘Hyperactive Toddlers on Sugar’ – Beet.TV
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Digital Envoy’s Charlie Johnson: IP Addresses Are Like ‘Hyperactive Toddlers on Sugar’ – Beet.TV
RANCHO PALOS VERDES, CALIF — IP addresses for targeting is a particular challenge for marketers due to the volatile, unpredictable nature of signals that change locations constantly, creating measurement and attribution problems that a location-focused approach aims to stabilize. Digital Envoy, the data provider that focuses on geo-location, sought to respond to those issues in Jan. 2025, when it launched LocID, which promised to deliver consist…
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