US EditionAmazon Prime Video Does U-Turn Over Gunless James Bond Posters After Backlash
Amazon digitally removed James Bond's iconic Walther PPK from classic film posters on Prime Video without explanation, sparking criticism from gun rights advocates and longtime fans.
- On October 5, Prime Video U.K. updated poster-style thumbnails for James Bond Day that omit 007's firearm, removing the Walther PPK from classic promotional artwork.
- Amazon, which acquired MGM and the Bond franchise in 2021 for $8.45 billion, has not provided an official explanation for the altered Prime Video artwork.
- The edits removed firearms from classic posters, cropping the Walther PPK from Dr. No and GoldenEye while A View to a Kill extended an arm and Spectre cropped the gun.
- Following online criticism, Prime Video U.K. removed the controversial artworks and faced backlash from gun-rights advocates, film purists, and longtime fans mocking the changes online.
- Many fans say the edits foreshadow the franchise's direction under Amazon MGM Studios, with concerns about James Bond 26 as Denis Villeneuve was recently announced as director.
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46 Articles
The Independent
The Independent (US)Amazon in U-turn over gunless James Bond artwork amid fan backlash
Streamer caused fan outrage after appearing to have scrubbed the weapons from original James Bond movie posters
Clown world: Amazon deletes guns from every single James Bond film poster
Amazon Prime has excited spy movie fans by relaunching all James Bond's films, but fans have also noticed an odd thing about the poster Amazon is using to celebrate the actors who have starred in the franchise. All their guns are mysteriously missing. To hail the return of the 007 catalog of films, Amazon put out a graphic featuring a thumbnail image of every Bond film and the actor starring in them. But some fans noticed that there is something…
Amazon Removes Guns from James Bond Images Then Puts Them Back After Fan Backlash
For a company that spent nearly $8.5 billion acquiring MGM — and with it, the entire James Bond catalog — you’d think Amazon might understand what makes 007… well, 007. But over the weekend, Amazon Prime Video managed to shoot itself squarely in the foot by quietly scrubbing guns from James Bond promotional artwork images, only to restore them after a massive public outcry. The post Amazon Removes Guns from James Bond Images Then Puts Them Back …
He’s 007, Licensed to Kill, and Amazon Aims to Erase his Gun
Amazon Prime Video has taken down artwork for its James Bond film collection after fans objected to the removal of the character's gun from the images. The change was made over the weekend, coinciding with James Bond Day on Oct. 5, after social media users noticed that guns were digitally erased from several posters on the streaming platform. The edited artwork was substituted with stills from the original films. The modified images affected a…
Amazon Quietly Backs Down After Backlash Over Gunless James Bond Posters.
PULSE POINTSWHAT HAPPENED: Amazon Prime Video removed doctored James Bond promotional material after backlash over its removal of guns from posters.WHO WAS INVOLVED: Amazon Prime Video, James Bond fans.WHEN & WHERE: October 2025, on the Prime Video UK website.KEY QUOTE: “They photoshopped all the guns out of the James Bond movie thumbnails. Just in case you still had hope for Amazon being in charge of the franchise.” – author John A. Douglas.IMP…
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