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Dick’s invests in in-house influencers as brands seek control

Summary by Digiday
DICK's expands its in-house creator program for more efficiency, reflecting industry trend of brands taking ownership of influencer strategy.

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Dick’s invests in in-house influencers as brands seek control

DICK's expands its in-house creator program for more efficiency, reflecting industry trend of brands taking ownership of influencer strategy.

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Digiday broke the news in on Thursday, January 22, 2026.
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