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Di Giovanni (Philip Morris): "Spanish Legislation Does Not Encourage the Adoption of Better Alternatives to Cigarettes"

Summary by 20minutos
Philip Morris continues his mission by leaving the cigarette behind in favor of smoke-free alternatives. More than 15 years and 14 billion investment after giving his rudder, the historic tobacco company already generates more revenue with IQOS - its star product for heated tobacco devices- than with Marlboro. This milestone symbolizes how 42% of its turnover in the last quarter was concentrated in its 'smoke-free' catalog where it markets heate…

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Philip Morris continues his mission by leaving the cigarette behind in favor of smoke-free alternatives. More than 15 years and 14 billion investment after giving his rudder, the historic tobacco company already generates more revenue with IQOS - its star product for heated tobacco devices- than with Marlboro. This milestone symbolizes how 42% of its turnover in the last quarter was concentrated in its 'smoke-free' catalog where it markets heate…

·Madrid, Spain
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20minutos broke the news in Madrid, Spain on Thursday, May 29, 2025.
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