US EditionDentsu Secures Major Pan-European BMW Group Media Account
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.6 Articles
6 Articles
Dentsu has announced a significant expansion of its strategic alliance with BMW Group, assuming integrated media management for BMW, MINI, and BMW Motorrad in 23 countries across Europe. The new agreement will take effect on January 1, 2026. Led by iProspect, dentsu's end-to-end digital media agency, the award builds on the successful collaboration between dentsu and BMW Group in Europe… Origin
The communication group announced that it had won the European media budget of the BMW Group, covering both the strategy, the planning and the purchase of space for its main brands: BMW, MINI, BMW Motorrad as well as used vehicles. The account will be run by the iProspect agency, specialized in performance and integrated within the Dentsu network. The gain includes 24 European markets, representing more than 100 million euros of annual expenditu…
Dentsu secures major pan-European BMW Group media account
Creative network Dentsu has retained and expanded its media partnership with German car manufacturer BMW Group across Europe, led by its iProspect arm. The integrated appointment will span 23 markets, and will aim to activate Dentsu’s “Networked Intelligence” model for BMW, with the new contract set to begin on 1 January 2026. The appointment will see the Japanese firm tasked with delivering full-funnel media planning and buying across all chann…
One of the big media pitches of this year is decided. The agency group Dentsu is the winner of the competition for the BMW Group's Media Millions.
BMW Group steers European media business into Dentsu - DecisionMarketing
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW Motorrad across 23 markets in Europe. The new contract, which is set to begin on January 1 2026, will be led by digital-first media agency iProspect, and will tap into its digital, data, GenAI, tech, and content offering. The appointment is said to reflect BMW Group’s desire to embrace data-powered experiences thr…
One of the big media pitches of this year is decided. The agency group Dentsu is the winner of the competition for the BMW Group's Media Millions.
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium