Denmark Proposes Copyright Rights for Personal Likeness to Curb AI Deepfakes
DENMARK, JUN 28 – Denmark aims to empower individuals with legal control over their likeness to reduce misuse of AI deepfakes, backed by 90% of parliament members, setting a European precedent.
- Denmark announced plans in June 2025 to amend copyright law to give citizens ownership over their bodies, voices, and facial features to combat deepfakes.
- This action responds to growing misuse of AI-generated deepfakes that increasingly impersonate individuals without consent, raising concerns about identity theft and misinformation.
- The proposal allows people to demand removal of unauthorized digital representations from online platforms and introduces penalties for noncompliance, excluding parody and satire.
- Jakob Engel-Schmidt, Denmark's culture minister, said the law sends an unequivocal message that everyone has the right to their own body and voice, warning of severe fines for violations.
- If enacted, Denmark’s law would be Europe’s first granting such rights, possibly influencing other countries’ approaches to deepfake regulation and digital identity protection.
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Thanks to this measure, Danes would have more facilities to require platforms to remove certain content generated by artificial intelligence usurping their identity.
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Ireland is set to follow Denmark in becoming one of the first countries to clamp down on the creation and dissemination of AI-generated deepfakes, Extra.ie has learned. It comes after the Danish government announced this week plans to change copyright laws to grant people ownership of their voice, body, and facial features. Sources this weekend said Culture Minister Patrick O’Donovan has requested a meeting with his Danish counterpart, Jakob Eng…
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