Denmark Proposes Copyright Rights for Personal Likeness to Curb AI Deepfakes
DENMARK, JUN 28 – Denmark aims to empower individuals with legal control over their likeness to reduce misuse of AI deepfakes, backed by 90% of parliament members, setting a European precedent.
- Denmark announced plans in June 2025 to amend copyright law to give citizens ownership over their bodies, voices, and facial features to combat deepfakes.
- This action responds to growing misuse of AI-generated deepfakes that increasingly impersonate individuals without consent, raising concerns about identity theft and misinformation.
- The proposal allows people to demand removal of unauthorized digital representations from online platforms and introduces penalties for noncompliance, excluding parody and satire.
- Jakob Engel-Schmidt, Denmark's culture minister, said the law sends an unequivocal message that everyone has the right to their own body and voice, warning of severe fines for violations.
- If enacted, Denmark’s law would be Europe’s first granting such rights, possibly influencing other countries’ approaches to deepfake regulation and digital identity protection.
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Thanks to this measure, Danes would have more facilities to require platforms to remove certain content generated by artificial intelligence usurping their identity.
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