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‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth

Summary by Digiday
Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.

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‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth

Advertisers are wary of discounting away their profit margins, but find it hard to argue against increasing ad spend with e-commerce titan.

·New York, United States
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BizToc broke the news on Wednesday, October 7, 2026.
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