US EditionDecathlon Gets Into Cycling with Sponsorship to Major Global Team: This Is Known
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The AG2R team became Decathlon-AG2R La Mondiale Team in 2024. Image: Official X Account @decathlonAG2RLM The recent transformation of the AG2R team into Decathlon-AG2R La Mondiale Team, and the arrival of its new team in Colombia, is a clear example of how sports marketing is launched to the conquest of professional cycling, seeking to profit from a passion that in our country moves a market of more than $317 million annually.
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