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Pepsi returns with new chapter of its 'Thirsty For More' platform featuring David Beckham

Pepsi is back with a fresh take on its "Thirsty For More" platform, featuring David Beckham. This new global campaign is about one simple universal message: "If you love it, it's never a waste."

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Kronen Zeitung

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"We are honest: everyone wants to look like him

Football legend, model, style icon – David Beckham celebrates his 50th birthday on Friday. The boy from a poor London district made it from dishwasher to millionaire, has been on everyone's lips with Spice Girl Victoria Beckham since his wedding 25 years ago and was awarded the "sexiest man alive" ten years ago.

2 months ago·Vienna, Austria

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Campaign Brief

Pepsi returns with new chapter of its 'Thirsty For More' platform featuring David Beckham

Pepsi is back with a fresh take on its "Thirsty For More" platform, featuring David Beckham. This new global campaign is about one simple universal message: "If you love it, it's never a waste."

3 months ago

Read Full Article

Campaign Brief Asia

Pepsi returns with new chapter of their "Thirsty For More” platform featuring David Beckham

Pepsi is back with a fresh take on its “Thirsty For More” platform, featuring David Beckham. This new global campaign is about one simple universal message: “If you love it, it’s never a waste.”

3 months ago

Read Full Article