European Streamers Spending More Time with Netflix's ad-Supported Content

European streamers spending more time with Netflix's ad-supported content

The Netflix startup screen appears on a laptop computer. (Photo by Jade87 via Pixabay, Graphic by The Desk) Streamers in Europe are growing more comfortable watching Netflix shows and movies with advertisements, according to a new report released this week. The data, from Digital i, found streamers in five European countries have increased the amount of time spent with ad-supported content on Netflix since the streamer revamped its plans a few y…

Data: Netflix’s ad-tier viewing up 32% in Europe

Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. Source: Data: Netflix’s ad-tier viewing up 32% in Europe

Data: Netflix's ad-tier viewing up 32% in Europe

Viewing time through Netflix’s Standard with Ads plan increased by 32 per cent in five key Western European markets between November 2024 and April 2025. according to data from Digital i. The streaming media measurement company quantified the number of hours viewed to the ad-supported tier on Netflix in the UK, France, Italy, Germany and […]