Dallas Stars Daily Links: Building a Star Brand

Dallas Stars Daily Links: Building a Star Brand

If someone came up to you and asked if you knew Joanne Lovato, most of you would say, “I’ve never heard of her.” What’s crazy is that although most of us are not familiar with her, she plays an integral part in not only what we see of the Dallas Stars on a day-to-day basis, but in growing our fanbase as the team continues to gain more followers. D Magazine‘s Audrey Henvey wrote a great… Source